And So it Goes: The Not-So-Promising Search for Pure Pop
Reviews of Mike Ruetschle - Lesser Than Opaque (Poptek Records)
Adam Power - More Juice (Laughing Outlaw Records)
by Chris M. Short
"I figure that If I can strip the song down to just guitar and vocals, and the song still has the same essence, then it's worthy to keep. I think that that is what classic songs have," says Mike Ruetschle in the accompanying press kit for his sophomore release, “Lesser Than Opaque.” Ah, another entrant into the Quest For Writing The Classic Song. There are so many of these people/bands today that it's becoming pure fashion: style over substance. 

I'm pretty sure you have never heard of Mr. Mike Ruetschle (pronounced rich-lee), but the sound of his new record is undoubtedly familiar. Basically, the record can be broken into thirds: one third Pernice Brothers/Neilson Hubbard-meets-post-Radiohead; one third Guided By Voices
influenced indie rock; and one-third throwaways. 

It may be unfair to mention that Ruetschle is from Dayton, OH, because the connotations run rampant: the discerning music listener says, "Oh Guided By Voices?!" Yep. Uncle Bob's (and ex-GBV collaborator Tobin Sprout's) lo-to-mid-fi influence is evident. Most of the time this is not a good thing, but Ruetschle's songwriting is just strong enough on tracks TWO, FIVE, and SIX to be more than cloaked cover tunes (although, the melodies don't fall from the tree).

The Man Richly has more in him than just indie rock as evident by track one, a dynamic and lilting number ala Pernice Brothers, Neilson Hubbard, Mark Kozelek, and, yes, Radiohead. "[Track 3]" is that mid-90s Matthew Sweet balladry, "[Track 1]" and "[Track 8]" have just enough of a hook and chorus to work; although Ruetscle's vocals are stretched past their limits. 

Ruetschle's songwriting isn't awful, but it is evident that his songs are struggling for their own voice. Still, this little record (clocking in at nearly thrity-one minutes) is enjoyable enough to give him the proverbial critc's equivalent of a pat on the back: "keep your ears open for his next
release."

Aussie Adam Power is also out to write "classic pop songs." He mails in his debut sweepstakes entry with twelve songs recorded from 1997 to 2002. 

The first thirteen seconds of "Under The Influence" tell you all you need to know about Adam Power. This is straight-up, heard-it-before Power Pop. Tommy Keene, Sloan, Brendan Benson, You Am I, Matthew Sweet, Thrush Hermit, Redd Kross, The Posies, etc. etc. You know the sound. And yes, you got it: the Beatles, the Raspberries, the Big Star influence saturates each digitized track. More Juice should be called More Power Pop You've Heard Before. 

Now, hold on. This isn't a bad thing ... that is, if you have the songs. Power is hit or miss here. The melodies are entirely recognizable and the hooks are inconsistent (the record is full of them, but some are great, others are ordinary). The songs work the best when Power plays it by the
numbers, channeling his heroes: "Under The Influence", "Winston Jones", "Face In Time", "Bridges", "In My Shoes", the hooks shine, the choruses are catchy, and the songs move.

The title track has a nice string arrangement that is juxtaposed with hard driving guitar and this works; but it also has one of the more annoying vocal performances. Go figure. "Fact Of You" is just a really weird song with understated metal riffage, a plodding drum stomp; it's like what Tool would sound like if they went pop. "Rise" rips it's melody from R.E.M.'s "Electrolite" and it's chorus from any number of bad alt.country singer/songwriters. "TR2" an ode-of-sorts to vodka, Red Bull, and a sports car is just downright annoying with it's goofy Lynrd Skynrd (!) groove.

Bitching and moaning just isn't polite. I will say that Power's record is something power pop aficionados would welcome into their collections, definitely some great tracks, but as a whole this thing is humdrum.